The food you should know is affected by the avian flu. The lack of chicken egg production supply has led to rising egg prices and people's purchases. At the same time, egg dealers are waiting to sell due to the sales adjustment, resulting in temporary shortage of goods, constant spread of egg shortage, and amplifying the egg shortage, which makes consumers fall into an irrational "trading utility bias", resulting in slaughtering and stockpiling, and market resources will become even more uneven.

The global egg shortage warnings are constantly being made. In late February 2023, the Australian chicken egg imported by Taiwan also announced that it would send more chicken eggs to Taiwan every week at the end of March, which will increase the market gap in the country's shortage of chicken egg supply.

However, the eggs on supermarket shelves are still often sold out in advance, and regional consumers will not be able to buy raw eggs; even if the catering operators have regular delivery services, they still have to rush to 5 to 10 yuan per kilogram of egg price in March.

The egg shortage questions are getting bigger and bigger. The squeezing of egg stocking causes uneven resources in the market

The market shortage of eggs reflects the collective panic of consumers because they are afraid of not being able to buy eggs. Huang Wan, a PhD in Agricultural and Application Economics at the University of Georgetown and a concurrent professor at Chiang Mai University, described the lack of eggs in the market, just like the shortage of masks in the early stage of the COVID-19 pandemic. "But chicken eggs are fresh foods. Before being shipped to supermarkets, they have been stored in centralized by large transporters or small and medium-sized marketers for more than 1 to 2 weeks. Consumers’ rush to buy and stock up on goods not only affects the flavor, but also easily becomes damaged, and some consumers cannot buy eggs. "

Professor Gordondi, a professor in the Department of Psychology at the National Tsinghua University, said that the egg shortage comes from two levels, and the first level is economic supply to demand theory. Due to the high cost of avian influenza and feed, and the recent proposal of the Agricultural Committee to upgrade poultry house reconstruction, the cost of egg farming is constantly rising due to external factors, which will reduce production intentions and even allow for a decrease in supply, and even under the stable demand, the price will rise.

The second level is consumer psychology. Any time when there is a limited purchase status of industries and products, the special prices and quantity are not large. Consumers did not need such a lot of chicken eggs. The continuous broadcast and discussion of various news information, and the "limited purchase" chicken egg announcements will strengthen consumers' awareness of shortage of eggs, causing purchases, and also raising demand, so the price will continue to rise.

Limited purchase generates "transaction utility bias" psychological trap The formation of "very irrational" stockpiling behavior

"When the quantity of chicken eggs is not small, and people's livelihood must-haves such as sanitary papers and masks, it will reflect the phenomenon of "from the general effect" and "trading utility bias." Gao Dengdi often decides on consumption The psychological trap of seeing shows that when consumers buy and stock up regardless of whether they need it or not, they will be corrupt if they stock up on raw chicken eggs for too long. The limited purchase quantity will not prevent the situation of people gathering friends to purchase and stock up on goods at the same time, and they fall into very irrational behavioral decisions.

Employers may also stock up on eggs and wait for prices to sell

"Chicken eggs are like other agricultural necessities, and the demand price is low. When the supply volume is reduced by 1%, the price will begin to rise, and at this time, the consumer's demand for prices will decrease to -0.1." Huang Wan explains the economic status of the pure chicken egg industry, due to its weak foundation, it will cause a slight change in demand, which can easily cause a price plummeting and surge.

"When there is a shortage of production, the "marketing system" unique to Taiwan's chicken egg industry will lose its spirit." Huang Wan said that since the market is responsible for shipping and adjusting the distribution of chicken eggs in various places, when the market demand is high and the price will rise, egg dealers will also be waiting for price sale, and the chicken eggs in the market will be temporarily out of stock.

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Egg farmers and consumers each find solutions to improve production methods and make self-produced self-selling profits better

Huang Wan reported that although eggs are short of eggs on supermarket shelves, there are also reports that consumers or small retailers go directly to the production site to buy eggs from egg farms, so there are some news that eggs can still be supplied and the public responds to no shortage of eggs. Zhang Shouzhong, the director of Dingju Livestock Technology Co., Ltd., said that due to the traditional contracted marketing system, it was able to help local egg farms immediately in the early stage. Later, because the egg price was in the hands of the Egg Price Committee, egg farms had to be shipped intensively, and egg merchants were so cruel that they could all be accepted.

Zhang Shouzhong suggested that when consumers start looking for egg farms, farmers can consider self-producing and self-selling, with guaranteed prices and higher gross profits, and will also be willing to invest in environmental improvement and increase production efficiency. Li Fahen, a PhD in Social Sciences who focuses on the creation of diverse ecological environments, and a young farmer, said that consumers can directly recognize farmers, which not only improves farmers' confidence, but also has the effect of supervision. "Farmers will produce more carefully, so that consumers can eat with peace of mind, and they will be willing to return and support."

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Because Taiwan has been affected by avian influenza for many years, the issue of missing eggs before and after the Chinese New Year has been on the market. When the market saw public purchases, central merchants' stockings and the difficult reference for pricing reference, it also reflects the unbalanced marketing structure of the chicken egg industry that has not been resolved over the years. When consumers find chicken eggs in the market and directly find egg farms, it has more opportunities to attract egg farms to improve production management technology intentions, and can also create better returns through self-produced and self-selling methods.