According to CCTV, in recent years, the number of pet owners has increased year by year. The pet owners are no longer the elderly who are taking walks, but also show the characteristics of younger age. Young pet owners are increasingly willing to spend money on pets. The "2020 China Pet Consumption Market Report" shows that the annual consumption of a single pet per capita in China in 2020 was 6,653 yuan, a year-on-year increase of 19.6% compared with 5,561 yuan in 2019. Pet raising facilities are also gradually upgrading and entering the era of intelligence quickly. In addition to automatic feeders and automatic water dispensers, many pet owners have also purchased pet smart hardware such as automatic cat litter box, smart traction rope, smart camera, smart dryer, smart pet bag, and other pet smart hardware for their pets.

The "2021 China Pet Consumption Trend White Paper" shows that the pet economy scale will reach nearly 300 billion yuan in 2020, and will reach 445.6 billion yuan by 2023. The "pet economy" is heating up and capital is accelerating its layout. According to incomplete statistics, in 2020, in the field of pet smart products, many companies such as Xiaopei Pet, Cat and Dog Technology received a total of 271 million yuan in investment and financing, and Xiaopei Pet received the highest single financing, with about 130 million yuan. In the first half of 2021, the domestic pet industry raised 22 financings. According to iMedia Consulting's "2021H1 Chinese Pet Care Group Pet Product Purchase Category", currently only 19.8% of pet owners who purchase smart devices account for. However, the industry believes that compared with other pet products categories, pet smart devices currently grow the fastest in terms of market demand and transaction volume, which is also an important reason why capital is optimistic about the pet smart track.